Édito : So Particolare

Around the world, an art fair is held every day. Many of them take place in congress halls with strangely similar volumes and interchangeable stands, where people come to spend a few hours without really noticing any particular atmosphere. This model is now showing its limits: visitors are getting tired of this sense of anonymity, extraterritoriality, déjà vu. They want to recapture a certain genius loci! Whether it's in the architecture, the way the works are displayed, or the events that accompany them - music, dance, gastronomy or debates - this extra touch of soul has become a pressing need. Particolare, where sculptures are given unexpected freedom and Viennese culture plays a waltz with installations, is a stimulating step in this direction. A unique experience in a specific place, for a brand new cocktail: if it wasn't already taken, we'd give the experience the revealing title of Ettore Scola's film, Una giornata particolare...